Archive for the Blog Category
30 Mar

You’re Losing Money: 3 Tips To Minimize Customer Abandonment Issues

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You’re Losing Money: 3 Tips To Minimize Customer Abandonment Issues

The following infographic details the effects of American impatience online. While much of the graphic outlines loading time issues – often beyond your control – the graphic also reveals 3 key triggers that will help minimize customer abandonment issues. It is very clear that we are socioeconomically impatient. As a result, companies have a short more...

13 Mar

KONY 2012 – A Viral Social Movement Becomes Skeptical

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KONY 2012 - A Viral Social Movement Becomes Skeptical

A recent study has indicated that Kony 2012, the 30-minute documentary depicting the actions of rebel leader Joesph Kony, has become the most viral video in history with over 100 million views over the course of 6 days. When I became aware of the Kony 2012 video last Tuesday I most definitely had to take 30 minutes out of my day to see what “Kony more...

28 Feb

Limit Distractions & Increase Your Chances Of A Click-Through Purchase

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Limit Distractions & Increase Your Chances Of A Click-Through Purchase

The Wall Street Journal recently released an infographic that illustrates how much time users spent on social media sites in January, 2012. The graphic only takes into account direct visits to social media websites (ie: Twitter.com, Facebook.com, Pinterest.com etc). Although this means the infographic does not accurately depict how much total time is more...

01 Feb

Pinterest On The Rise: What It Means For Your Company

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Posted by Categories: Blog, Food for Thought, Micro-blogging
Pinterest On The Rise: What It Means For Your Company

Pinterest offers users a clean and simple way to share and organize their interests. With easy sign-up and sharing functions, this image heavy social network is attracting users at an explosive rate. A recent study estimates that Pinterest’s traffic more than tripled from September – December, 2011. This makes the online bulletin board service more...

24 Jan

How Coca-Cola Could Move Into Film (Part I): The Gimmick

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How Coca-Cola Could Move Into Film (Part I): The Gimmick

The Coca-Cola Company and McCann Erickson marketing agency are the inaugural underwriters at this year’s Sundance Institute’s New Frontier Story Lab. This means the corporate duo will be sharing their story telling experiences and expertise with artists that are developing projects combining film and new media technologies. The relationship appears more...

21 Jan

Elements Of A Viral Video

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Elements Of A Viral Video

On December 19th, 2011, I came across a Youtube video about personal health. It answered the question, “What is the single best thing we can do for our health?” It was simply designed but I found it kind of entrancing. On December 20th, I wrote about the successful design of this video and gave 3 tips on how to emulate it. At the time the video more...

19 Jan

Has Social Media Changed the Way you Watch TV???

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Has Social Media Changed the Way you Watch TV???

Has social media changed the way you watch television? As much as I would love to say no, and that I avoid my Smartphone as I unwind in the evenings to some of my favorite television shows, it would be a lie! I think the moment I truly came to this realization was this past Monday evening. Earlier this week I went to visit my mother and as the avid more...

08 Jan

Google + at A Glance

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Google + at A Glance

With Google+ plus being one of the newer social networking sites, I thought it would be a good idea to have an understanding as to where it stands and who it’s users really are. Is Google+ worth the time and energy? Let’s take a glance….   So what do you think? Is Google+ going to sink or swim in Canada for 2012? As of now Canada more...

05 Jan

6 Tips for Beginner Bloggers!

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Posted by Categories: Blog, Blogger, Fashion
6 Tips for Beginner Bloggers!

2012 is in full effect, it is the 5th of the month… Have you been keeping up with your New Year’s resolutions? One of my commitments to myself and my loved ones is to start my own personal blog. My friends and family love to come to me for advice, whether it is about fashion, relationships or where to eat! Don’t get me wrong this is not a more...

28 Dec

How Entitled, Negative Christmas Tweets Accomplish Some Good

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How Entitled, Negative Christmas Tweets Accomplish Some Good

This Christmas, 2011 Twitter was flooded with short, expletive tweets of disappointment. On December 25th many emotional users shared their 1st world anguish over not receiving the gifts they wanted. Although each individual complaint may seem bad, together these messages have undoubtedly accomplished some good. Given that twitter is a global forum more...

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