“Ads 2.0, the next generation of ads, are moving away from static, impersonal, mass-produced propaganda, to dynamic, customized, personal content. Similarly, social ads are a more useful, relevant, and personal type of advertising” As I have mentioned in previous blogs, building a social community is a step all businesses need to take, and should more...
Monday, April 19th, 2010
A well developed social media strategy involves integrating yourself into various strains of social media. It is important when doing this to make sure the information you are providing is something that others will consider valuable, and keep in mind quality is much more important that quantity. The more valuable or relevant the information you post, more...
Monday, April 19th, 2010
People trust people, not companies. A solid social media platform, managed correctly, for your company means a space in which consumers can go to hear about your company from other people like them. Providing the spaces and getting these conversations started is an amazing way to create brand awareness. These spaces grow. As people use these communities more...
Monday, April 19th, 2010
Although many workplaces have banned social media access, they are beginning to realize the value behind the idea of social networking for their productivity and collaboration within the company. The top 4 ways social media within the workplace is Beneficial: Social media platforms within the workplace, as an internal network, keep all levels of staff more...
Monday, April 19th, 2010
As social media is growing and expanding into a tool used by three quarters (73%) of online teens and an equal number (72%) of young adults use social network sites it presents itself as a whole new platform for business to develop their brand awareness, and to keep their consumers active and participative regarding their product. With 1,200,000 blogs more...
Monday, April 19th, 2010
As we’ve talked about, social media is a way of life for consumers. More people than ever are turning to other consumers for real life experiences with products rather than looking to traditional media to sell them on products. As a company, getting active and involved in social media communities is increasingly important. When developing your social more...
Monday, April 12th, 2010
Whether companies get on board with social media or not, the fact that everyone else is poses a problem for them. Any little slip ups and that information is easily shared disseminated. Instead of falling behind, the companies that embrace social media are able to access negative feedback that consumers are venting online, and correct bad or incorrect more...
Monday, April 12th, 2010
1. 93% of young adults ages 18‐29 and 74% of all adults ages 18 and older go online. 2. 1,200,000 blogs per day 3. total over 5 billion tweets 4. 400 million facebook users 5. Tweets grew 1,400% last year to 35 million per day. Today, we are seeing 50 million tweets per day—that’s an average of 600 tweets per second. 6. 60 million people on more...
Monday, April 12th, 2010
Social Media is reaching a new all-time high in users, with over 65% of 1.1 billion users accessing social networking sites. Taking this into account, it presents new applications for companies, and non-profit organizations to be able to access a vast majority of its potential customers or donors. Social media is being integrated into numerous areas more...
Friday, April 9th, 2010
