Advertising using the traditional channels such as radio and television is no longer sufficient to engage your target markets. Over the past year alone the increase in mobile data use has more than doubled. Mobile Marketing Techniques to Consider: SMS Marketing Dunkin’ Donuts utilized SMS couponing to introduce the launch of hot lattes. The company more...
Posted 5 days ago
Social games have now engaged 510 million users world-wide. Whether users are logging onto Facebook or Google +, social gaming is creeping into private and work environments one click at a time. Review the following infographic and read-on to learn 3 ways that your company can tap into the power of social gaming: courtesy of Prismcasino.com Much more...
Monday, February 13th, 2012
Pinterest offers users a clean and simple way to share and organize their interests. With easy sign-up and sharing functions, this image heavy social network is attracting users at an explosive rate. A recent study estimates that Pinterest’s traffic more than tripled from September – December, 2011. This makes the online bulletin board service more...
Wednesday, February 1st, 2012
For background information, please read How Coca-Cola Could Move Into Film (Part I): The Gimmick Nearly everyone has a brand that appeals to them. Even those who dislike materialism typically have one brand that they see as an exception – a brand that speaks to who they are, or who they want to be. As a brand-hating teen, I aligned myself with more...
Saturday, January 28th, 2012
The Coca-Cola Company and McCann Erickson marketing agency are the inaugural underwriters at this year’s Sundance Institute’s New Frontier Story Lab. This means the corporate duo will be sharing their story telling experiences and expertise with artists that are developing projects combining film and new media technologies. The relationship appears more...
Tuesday, January 24th, 2012
It is inevitable that at the current moment the two most preferred social media networks are Facebook and Twitter, it is also evident that many organizations have recognized this trend and ensured their presence on both of these social networks. It is refreshing to see that organizations within the travel industry are recognizing the benefit of being more...
Sunday, January 22nd, 2012
On December 19th, 2011, I came across a Youtube video about personal health. It answered the question, “What is the single best thing we can do for our health?” It was simply designed but I found it kind of entrancing. On December 20th, I wrote about the successful design of this video and gave 3 tips on how to emulate it. At the time the video more...
Saturday, January 21st, 2012
Has social media changed the way you watch television? As much as I would love to say no, and that I avoid my Smartphone as I unwind in the evenings to some of my favorite television shows, it would be a lie! I think the moment I truly came to this realization was this past Monday evening. Earlier this week I went to visit my mother and as the avid more...
Thursday, January 19th, 2012
Yesterday SPIN announced that they will be reducing the majority of their music reviews to 140 characters or less, prime for tweeting. The transformation is a welcomed update that should fit the music community quite nicely. In an age where nearly every band offers free streaming and some offer free digital downloads, sampling music is now very quick more...
Thursday, January 12th, 2012
A recent inforgraphic created by helpfordepression.com brings to light important observations about how we use Facebook to share thoughts, feelings and personal interests. This infographic focuses on the difference between information shared by teens, adults, and different popularity groups. This data confirms stereotypes about emotions for different more...
Tuesday, January 10th, 2012
