Keegan
Keegan leverages his knowledge of visual and written persuasion to analyze and create social media communications. With experience in managing brand perception, including conversion tracking, analysis and improvement recommendations, Keegan designs comprehensive social media marketing campaigns to foster customer communication and brand development. In the social media sphere, everyone becomes empowered to affect positive change. Keegan is passionate about collaborating with large, influential brands to innovate and add value to the lives of end users.
A lot is made of “new” in social media. Whether it’s new platforms or new viral campaigns, the notion of new tends to dominate much of the conversation. Innovation is fantastic but when it comes to using social media effectively it’s important to understand that many of the principles behind social media communication are old. Here more...
The following infographic details the effects of American impatience online. While much of the graphic outlines loading time issues – often beyond your control – the graphic also reveals 3 key triggers that will help minimize customer abandonment issues. It is very clear that we are socioeconomically impatient. As a result, companies have a short more...
GMRMarketing recently came out with an infographic detailing the social media practices of sports fans. The insights explain that sports fans share and seek insights from anywhere at anytime. So how does your business connect with these fans? Read on to discover 5 tips that can help your business connect… It’s quite evident that sports more...
The Wall Street Journal recently released an infographic that illustrates how much time users spent on social media sites in January, 2012. The graphic only takes into account direct visits to social media websites (ie: Twitter.com, Facebook.com, Pinterest.com etc). Although this means the infographic does not accurately depict how much total time is more...
In December 2011, mobile interaction and payment company, mBlox, enacted a study of 4 000 young mobile users in the U.S. and U.K.. The results of the study are shown below in an infographic produced by mBlox. Although the medium has changed, it appears the core principles of business are the same. To summarize the infographic, young mobile users are more...
Social games have now engaged 510 million users world-wide. Whether users are logging onto Facebook or Google +, social gaming is creeping into private and work environments one click at a time. Review the following infographic and read-on to learn 3 ways that your company can tap into the power of social gaming: courtesy of Prismcasino.com Much more...
Pinterest offers users a clean and simple way to share and organize their interests. With easy sign-up and sharing functions, this image heavy social network is attracting users at an explosive rate. A recent study estimates that Pinterest’s traffic more than tripled from September – December, 2011. This makes the online bulletin board service more...
For background information, please read How Coca-Cola Could Move Into Film (Part I): The Gimmick Nearly everyone has a brand that appeals to them. Even those who dislike materialism typically have one brand that they see as an exception – a brand that speaks to who they are, or who they want to be. As a brand-hating teen, I aligned myself with more...
The Coca-Cola Company and McCann Erickson marketing agency are the inaugural underwriters at this year’s Sundance Institute’s New Frontier Story Lab. This means the corporate duo will be sharing their story telling experiences and expertise with artists that are developing projects combining film and new media technologies. The relationship appears more...
On December 19th, 2011, I came across a Youtube video about personal health. It answered the question, “What is the single best thing we can do for our health?” It was simply designed but I found it kind of entrancing. On December 20th, I wrote about the successful design of this video and gave 3 tips on how to emulate it. At the time the video more...
