Socialites – 3 Top Social Companies- 1 comment(s)
Two days ago, the San Francisco-based company, Flowtown, released a list of the top 50 most “social” organizations. Walt Disney, EA, and Raytheon all scored in the top ten.
Walt Disney: Let’s begin with the fact that Facebook’s number two, Chief Operating Officer Sheryl Sandberg, was nominated for Walt Disney’s board of directors—an undeniably smart move. Let’s continue with the fact that users are exposed to “the magic of Walt Disney” long before products are ever released. In other words, Disney recognizes the importance of using social media to build hype prior to the release of a movie. Alice in Wonderland, for example, was released in March 2010 yet the first poster was published on Facebook in summer 2009! That’s a long time to anticipate the 3D-movie’s arrival in a theatre near you…
EA: The gaming company naturally lends itself to social media as communities are constantly forming around its products—online gaming, discussion boards and forums on game play, etc. And, EA eagerly jumped aboard the social gaming bandwagon. About six months ago, they purchased the social gaming company, Playfish, responsible for many of our favourite games on Facebook, MySpace and the iPhone. We’re personally looking forward to EA’s next move in social gaming; after all, who doesn’t love Restaurant City (one of Playfish’s finest creations)?
Raytheon: If any company knows how to recruit through social media, it’s this one—an American company, specializing in homeland security and defense technology. With not one but two Twitter accounts (@Raytheon_jobs and @RTNCollegeJobs), Raytheon has finagled more than 23,000 people from Twitter into a job!
Katy studied Political Science and Psychology at the University of Western Ontario. She also completed a Political, Social and International studies module at the University of Eastern Anglia, Norwich, England. A strong background in quantitative and qualitative research allows Katy to monitor current social media trends. She hopes to enable others to bring their projects online and embrace all that social media has to offer.
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