07 Jan

[INFOGRAPHIC] The Astonishing Rise of Groupon

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Posted by Categories: All, Blog, Infographic, news, Social Media, Tools, Trends
[INFOGRAPHIC] The Astonishing Rise of Groupon

At the end of December, when news of Groupon’s $950 round of funding began to spread, I wrote a post on who Groupon were and why they were receiving so much funding.

The $950 million Sereis G round of funding increased the company’s post-money valuation to between $6.4 and $7.8 billion. Recently, a concise infogrpahic was developed by Ricky Lynn and OnlineMBA – I think it’s a very helpful visual representation of the company’s history.

What’s interesting about this infographic is that it mentions the potential for Groupon’s crash, which it says may be “inevitable”. Here are a few stats that I found particularly interesting:

  • Groupon was worth over $1 billion after just 16 months of business, second only to YouTube – which reached the pivotal figure in 12 months
  • the site has over 35 million registered users
  • Groupon current serves more than 150 markets in North America
  • there are over 200 Groupon copycat sites in the US and over 500 million in China
  • But I think what I find most astonishing is the fact that Groupon has so little expenses – they have no physical inventory and daily deals just keep increasing in both number and value

Check out the infographic below:

What do you think about the infographic above? Are you surprised by any of the stats? Do you expect Groupon may experience a downfall?

KatyKaty

Katy studied Political Science and Psychology at the University of Western Ontario. She also completed a Political, Social and International studies module at the University of Eastern Anglia, Norwich, England. A strong background in quantitative and qualitative research allows Katy to monitor current social media trends. She hopes to enable others to bring their projects online and embrace all that social media has to offer.

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