For background information, please read How Coca-Cola Could Move Into Film (Part I): The Gimmick Nearly everyone has a brand that appeals to them. Even those who dislike materialism typically have one brand that they see as an exception – a brand that speaks to who they are, or who they want to be. As a brand-hating teen, I aligned myself with more...
The Coca-Cola Company and McCann Erickson marketing agency are the inaugural underwriters at this year’s Sundance Institute’s New Frontier Story Lab. This means the corporate duo will be sharing their story telling experiences and expertise with artists that are developing projects combining film and new media technologies. The relationship appears more...
It is inevitable that at the current moment the two most preferred social media networks are Facebook and Twitter, it is also evident that many organizations have recognized this trend and ensured their presence on both of these social networks. It is refreshing to see that organizations within the travel industry are recognizing the benefit of being more...
On December 19th, 2011, I came across a Youtube video about personal health. It answered the question, “What is the single best thing we can do for our health?” It was simply designed but I found it kind of entrancing. On December 20th, I wrote about the successful design of this video and gave 3 tips on how to emulate it. At the time the video more...
Has social media changed the way you watch television? As much as I would love to say no, and that I avoid my Smartphone as I unwind in the evenings to some of my favorite television shows, it would be a lie! I think the moment I truly came to this realization was this past Monday evening. Earlier this week I went to visit my mother and as the avid more...
Yesterday SPIN announced that they will be reducing the majority of their music reviews to 140 characters or less, prime for tweeting. The transformation is a welcomed update that should fit the music community quite nicely. In an age where nearly every band offers free streaming and some offer free digital downloads, sampling music is now very quick more...
A recent inforgraphic created by helpfordepression.com brings to light important observations about how we use Facebook to share thoughts, feelings and personal interests. This infographic focuses on the difference between information shared by teens, adults, and different popularity groups. This data confirms stereotypes about emotions for different more...
With Google+ plus being one of the newer social networking sites, I thought it would be a good idea to have an understanding as to where it stands and who it’s users really are. Is Google+ worth the time and energy? Let’s take a glance…. So what do you think? Is Google+ going to sink or swim in Canada for 2012? As of now Canada more...
2012 is in full effect, it is the 5th of the month… Have you been keeping up with your New Year’s resolutions? One of my commitments to myself and my loved ones is to start my own personal blog. My friends and family love to come to me for advice, whether it is about fashion, relationships or where to eat! Don’t get me wrong this is not a more...
When assessing the value and worth of a follower on Twitter, the jury is still out. In the age where you can buy inactive Twitter followers, it is very clear that the value of one follower will not be equal to the next. Working in Social Media, it has become clear that businesses should always favor quality over quantity. As you sit down and rethink more...
