I’m not a huge fan of New Year’s resolutions. Resolutions carry the connotation that you’ve done something wrong but now you’re going to promise to do it right – but in innovative cultures, mistakes are a must and when it comes to online planning, stringent promises can hinder your growth. In the age of social media, you have to stay more...
2011 saw the successful launch of Twitter ads – promoted tweets and promoted trends. Although some avid users were calling for protests and threatening to leave the platform prior to the launch of Twitter ads – post-launch, all is well in the twitter universe. In fact, all seems very well. Some reports from advertising partner EA, have more...
Social Media as we have seen is an incredibly powerful tool, whether it is used for good or bad the powerfulness continues to succeed. This past year we saw a lot of powerful messages and social awareness brought to the world’s attention, many fueled by the utilization of Social Media. 2 examples of this are the Occupy Wall Street Movement and The more...
This Christmas, 2011 Twitter was flooded with short, expletive tweets of disappointment. On December 25th many emotional users shared their 1st world anguish over not receiving the gifts they wanted. Although each individual complaint may seem bad, together these messages have undoubtedly accomplished some good. Given that twitter is a global forum more...
I always enjoy sharing the interesting infographics I come across. I find especially at this time of year when we are beginning a new year that it is a great time to analyze what has happened over the past year and the ways in which we can use the past to help us determine our choices and planning for the future. There a lot of great pieces to be more...
In the age of social media, branding isn’t just about creating an image through broadcast, it’s about creating value through connections and interactions with end consumers. This infographic details consumer and brand interaction, and acts as a jumping off point for 3 common questions posed by brands that are new to social media. The more...
Social Media has become a huge part of many people’s lives. When I first started at Agile I used social media passively and never really stopped to think about its inherent power. Here are some of the things I have come to realize since I started here over 2 years ago… Digital technologies have allowed us to connect at increasing speeds, across more...
Yesterday I came across a video on Mashable.com that got me really intrigued…. I am excited about the new innovations that are coming of Foursquare. This post in particular focused on PR Manager Paul Rayment and his mapping of the history of famous rappers on Foursquare by adding note-worthy locations in the buildup of their careers. Rayment has more...
Dr. Mike Evans of St. Michael’s Hospital in Toronto, answers the biggest question surrounding our fitness and personal well-being: “What is the single best thing we can do for our health?” The answer is simple and the media broadcast delivery is excellent. Using white board illustration and simple editing techniques, Dr. Evans effectively more...
Today we’re looking at the psychology of social commerce, a six-part infographic on the reasoning behind why we purchase. It’s not difficult to assess the value of social media when reviewing these shopping habits: 6 universal social shopping habits courtesy of Tabjuice.com Take aways: Social Commerce, Brands and Social Media. Social Proof What more...
