Yesterday was the first day of fall. I love fall. What I don’t particularly love is Facebook, BUT they have been making some pretty big changes and announcements this last week. Aside from the updates available to everyone now (the new ticker feed, subscribe button, featured stories, enhanced custom lists, etc.) they have also released a beta version more...
I Stumbled accross this post today, which highlights over 60 case studies proving ROI in social media. The connection to ROI is made through: Sales Shorter Sales Cycles New Leads Improved company operations with internal cost savings that return money to the bottom line Mass reach (at a fraction of the cost of mass media) Innovations and new product more...
It’s becoming clearer and clearer to businesses that social media is a must. No longer can they keep their heads in the sand and pretend like conversations aren’t happening online about them, but instead need to participate. However, it is also important to know social media is not a one-size fits all space. Depending on your goals, and how your more...
There are many companies in the market that are trying to jump into social media head first with no plan. The problem is once these companies are a part of social networks they are trying to play catch up with their competition who have actively been using these online channels. I am not saying you will never be able to catch up but what I am trying more...
