In the business world today it is very important to have a brand presence on the web. Social media has become the marketing channel of choice for most companies based on the effectiveness to target specific consumers. The problem is, most companies do not have a strategy in place to ensure the end result of their efforts is worth the ROI. Having more...
Social media offers endless opportunities to any marketer. Whether you run your own business, have a personal hobby that you promote through a blog or enjoy making crazy meals and posting the videos on YouTube, social media can help. After going to a friend’s birthday and talking to him about social media and the endless opportunities it offers more...
We all know that social media is a large part of a student’s life. Who knew it would help provide and interactive teaching platform, better communication between teachers and students and a more appealing way to gain knowledge in numerous subjects. Teachers young and old have adapted the use of social media in their personal and professional lives. Throughout more...
Everybody loves their coffee in the morning, for some it is routine and for others it is an essential part to starting their day. Jonathan Stark recognized this trend and decided he wanted to create his own social media experiment around it. Over the past week I have been reading several articles about Jonathan’s app that provides a reloadable Starbucks more...
QR codes are the new ‘hip’ thing to include in marketing, but how effective are they really? Let’s look at what they are first, as most people (58% according to a recent study) don’t even know what a QR code is. QR, stands for quick response, and QR codes are essentially bar codes, that can be read by a smartphone QR reader (example more...
Demographics of social media have been written about over and over. I found this infographic on Mashable.com and thought it took an interesting spin on the current state of social media – specifically the last section about winners and losers. The changing of technology is something, as users, we just flow with – but if you stand back and look at more...
Guest Post by Heather Lennie The Pentagon is planning to add social media to their defensive arsenal. They plan on monitoring actions to help prevent threats such as cyberterrorism. The Pentagon also plans to use social media sites to predict how events such as the next Arab revolutions may take place. $42m has been offered by the US department of defense more...
Klout, the San Francisco based company, compares data with other social media sites to determine a user’s influence across their social network. Klout analyses data from various social media sites including Facebook, Twitter and most recently Youtube. Klout users are given a score between 1 and 100. The higher the score the more influential the more...
SAP is known for its comprehensive range of enterprise software applications and business solutions geared towards helping companies run as efficiently as possible. With thousands of clients, partners and connections to industry professionals, SAP recognized their network as being valuable not only to themselves but to the businesses they are connected more...
According to Mashable author Ben Parr, Google’s “Realtime Search” is being resurrected. This new version, however, will include information from Google+ and other social media sources. In December of 2009 Google introduced a new tool called the “Google Realtime Search” in order to provide users with the ability to search the social more...
