Some large corporations tend to outsource social media experts, others have starts to develop their own teams for the integration of social media into their marketing strategies. However, smaller businesses, many of whom are still struggling to get back on their feet, are finding that they are falling behind on their marketing efforts. Ina recent more...
There have been less and less articles popping up questioning the purpose and future of social media. This is likely due to the growing number of users that can be found on social media properties as well as the general acceptance of the power of social media by everyone from Barack Obama to McDonald’s. The value and reality of social media becomes more...
Let’s Get Personal: How recommendation engines are making consumption more dynamic
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What is the common link between Cookie Monster fans? Is it that they tend to believe in life after death and consider themselves foodies, or that they tend to be environmentalists who don’t floss their teeth? (They tend to believe in life after death.) What about people who are afraid of clowns? Were they more likely to have been allowed to eat sugary more...
Building and engaging fans can be done in a multitude of ways, some brands choose the slow approach, collecting quality followers by sharing knowledge and information. Other brands offer special deals and offers to their users, providing an incentive for people to follow them immediately. Others simply buy followers or fans. All of these methods will more...
How will you be spending your time this May 24 long weekend? Will you be taking a break from using social media and spend time outdoors? Or will you be glued to your phone/tablet/computer trying to find out where the best party is? I will be taking advantage of this long weekend and get to know my iPad 2 (while laying in the sun). I wrote about the more...
Namesake published a very interesting infographic today (which can be found at the bottom of this post) that compares two very popular and very different online communities: Facebook and 4chan. All of you are familiar with the world’ largest social network–Facebook, but many of you are probably not as acquainted with 4chan–the world’s more...
Exploring the way users are sharing different types of content online is becoming increasingly important for marketers. Different online properties are home to different types of interactions online, Facebook is a social space for friends, whereas email is a method of correspondence more likely to be used between colleagues. For marketers, it’s more...
It was only a week ago since Microsoft’s acquisition of Skype was announced, yet there’s already an abundance of rumors surrounding what the purchase will mean for Microsoft. Some say that the $8.5 billion that Microsoft paid for the voice and video service is much too high, corresponding to around $1000/user. The latest buzz is that Microsoft more...
Eli Pariser, former executive of MoveOn and cofounder of Azaaz.org, has officially published his book “The Filter Bubble” today. The book and Pariser’s outlook on the personalized content we find online is quite fascinating. He spoke at TED earlier this year, sharing his ideas about the unintended consequence of personalized content more...
The Awkwardness Tweeted at Brands
- 0 comment(s)One of the key concerns businesses have when getting into social media is how to respond to customers. Usually, this isn’t too difficult, most customers use social media to ask questions, voice their concerns, and provide feedback. However, just as in real life–and probably more so on the internet–at times, you’re bound to get more...