A recent All Facebook infographic showed that 53 per cent of Facebook users play social games like Farmville, Mafia Wars, or, my favorite, PetVille. Of the 265 million Facebook gamers who spend 210 minutes on average playing games each month, they account for a total of 927 million hours of game time per month. Tending to virtual cattle and crops, more...
As Rob Ford becomes the Mayor-Elect of Toronto, news are surfacing of his teams’ shady use of Twitter. According to sources like the Globe and Mail and Maclean’s, Ford’s team created a fake Twitter account to try and obtain a tape containing damaging information about the candidate. If major media sources who were unsympathetic with more...
Here is the second part of our “Example of Ingenious Social Media Campaigns” special. As previously mentioned, we chose our favorite social media strategies based from Simply Zesty’s report on the top 50 social media campaigns. Hope you’ve enjoyed it! Travel Who? Disney What? “Let the Memories Begin” campaign allows more...
Simply Zesty, a online PR firm based in Ireland, has published a report today outlining 50 innovative social media campaigns. We will highlight our favorite examples from each industry. The second part of this post will be published this weekend, so make sure to come back and check it out! Food and Drink Who? Starbucks + Foursquare What? Starbucks more...
Many brands are using social media platforms in creative ways in hope of separating themselves from the competition. The Bee Awards recognizes the most interesting of these marketing endeavors by annually highlighting the top social media campaigns. This year they have chosen three finalists for their “Best Use of Micro-Blogging” category, more...
The buzz surrounding social media is unyielding. A majority of Fortune 500 companies have some sort of social media outlet, 79% of the largest 100 companies have either Twitter, Facbeook, YoutTube, or corporate blogs. But many companies are still shaky coming out of the recession and do not have adequate resources to allocate to a separate social more...
UK’s largest supermarket chain, Tesco, is making grocery shopping a whole lot easier. Having lived and studied in England for a year, I can attest to how awesome Tesco is. Its supply of cheap Brie cheese, bread, and beer was one of the sole reasons I survived living in a foreign country on my own. Also, a Tesco cashier, Mary Byrne, is also more...
As more news of privacy breaches on the web stream in, the following Venn diagram is becoming increasingly accurate. Today, developer Eric Butler’s new Firefox extension was revealed. It allows anyone to easily hack a profile on virtually any social network if it is operating on an unsecured HTTP site. Firesheep demonstrates the seriousness more...
News & updates from the world of social media 1. More German companies are blocking access to social networks – last week we tweeted about the fact that Porsche has blocked employee access to Facebook due to fear of company’s intellectual property being shared. This week another German auto giant, Volkswagen, joined Porsche in blocking more...
