Social media is often believed to be detrimental to students, which is true to some extent. Similar to video games, social media pries students away from time spent on studying or other knowledge building activity. However, if implemented with the right strategy, social media can fit perfectly into the academic setting. Why? The main reason is engagement. more...
With the increasing popularity of microblogging tools such as Facebook and Twitter, one would expect to see a decrease in traditional blog readership. Interestingly, eMarketer‘s recent analysis on the bloggosphere cites a steady increase in readership for the next 4 years. According to their statistics, currently 51% of Internet users more...
One of the first places many businesses are going to enter the social media realm are places like Facebook, and Twitter. Facebook has a very distinct demographic, and is not right for many companies objectives. Twitter however, is a great way for many different kinds of companies, b2b or b2c, to reach their different audiences. If you are entering more...
If you or your company is looking at sponsoring social content creators (bloggers or Twitterer), you should know one thing: Social content creators prefer cash. When asked about their openness to sponsorship of their content, apparently 56.2% of social content creators already monetize their activities and 32.1% would like to do so. Most importantly more...
We’ve added a few more points to Jeremiah Owyang’s already impressive matrix on the main risks and benefits for companies to engage (or not to engage) in social media. Thanks to Jeremiah for providing the original matrix on his Web Strategist Blog. more...
Most companies know by now the benefits of using social media as a communication tool. But often overlooked is how social media can improve the visibility of your online property through SMO (Social Media Optimization). The latest research by eMarketer shows that 44% US B2B marketers said their social media efforts have led to positive effects on search more...
Courtesy of Metro News There was a time when Facebook was used purely for networking with your fellow peers. Over the span of 6 years, it has developed into a viable marketing and journalism tool. Now there is even a growing trend of legal authorities using Facebook to collect information. For example, in recent news, Toronto Police and Crime Stoppers more...
Have you ever found yourself using Facebook while driving your car? Those of you who do, OnStar is now here to make your life much easier. They are currently beta testing their new Facebook application that will read and perform status updates for you. Basically, this is like having a trustworthy friend in your car reading your newsfeed for you. You more...
Flowtown released this very interesting infographic on the present and future of advertising spending on social networks. Important to note is that the increases in ad spending on social networks is a global trend and not just something that is happening in the US. However in the US, even though ad spending on social networks has increased by approximately more...
