Another week has gone by, and here we are again to present to you our Friday Wrap-up where we share with you interesting developments and articles in the world of social media. 1. Cisco attempts to copy the Old Spice campaign Seeing the successes Old Spice had as of late, Cisco Systems has created a similar campaign based on “Ted from accounting”. more...
I stumbled upon an interesting social media report Retrevo Gadgetology Studies released back in March. The results are quite astounding to say the least. The following stats are the ones that stood out to me the most: - 48% use Twitter or Facebook during the night (after they go to bed) or as soon as they wake up - 56% say they need to check Facebook more...
According to multiple sources, Amazon is working on integrating shopping recommendations that utilizes Facebook information. This function is currently in Beta, so there are a few kinks that need to be worked out still. The Beta is public right now, anyone can access the function right now by going to the “Your Amazon.com” section of more...
Social media requires “total company effort”. It is not something that you designate a single department to management. This is because transparency and authenticity are two key components of social media. If two departments have conflicting interests in how they should present themselves publicly, then you’ll be sending mixed messages more...
According to Mashable, Foursquare is in talks with major search engines such as Yahooand Google. Although I don’t have much personal experience with the platform, I am very excited to see how all this will unfold. Google’s Twitter search provides some very good information about current trends and news. With Foursquare, people will be able more...
Metrics matter. Developing social media strategy as well as refining it demand strong qualitative and quantitative data that measures pre-implementation project parameters and post-campaign success. There are many misconceptions as to what metrics we should be using to measure success, most of them driven by meaningless fads or misunderstanding more...
Friday is upon us! So to end off your working week, once again I’m here to present to you our Friday Wrap-up- our collection of interesting and humorous articles we’ve stumbled upon throughout the week. 1. Pep Boys are back! (Courtesy of digiday: DAILY) Pep Boys is an 89-year old American automotive aftermarket chain. You may have seen their more...
Hey everyone, You may have noticed some changes to our website. That’s because our very own Lead Website Designer Amadou has been working hard behind the scene over the last couple of weeks revamping our site. We appreciate all the work he’s put into it, and we’re all really digging the new layout. We hope you, our readers, enjoy it more...
Social media has come a long way within a reasonably short amount of time. Having read Mashable’s summary on the past 5 years of social media, I was reminded that back in 2005, Facebook was limited to only high school and college students. Actually that was when I registered for Facebook using my university email account. I looked at it as a tool more...
