For those who don’t know, June 30th is the official Social Media Day! Thousands of people worldwide (90+ countries) are celebrating the “revolution of media becoming social”. Mashable is hosting meetups in a number of cities and you can join in the fun by joining one nearest you. Toronto’s #smday meetup will be held tonight at more...
What is Corporate Blogging? Corporate blogs are a means for businesses to connect with their partners (B2B) or with their consumers (B2C). It is not a means for you to shamelessly promote your products or services exclusively- that should be left for advertising. It should be used to provide insight on your industry, talk about topics that are relevant more...
Ever wonder how much money the economy suffers when we slack off at work? This funny infographic sums it all up. An interesting note at the bottom shows that water and nature improve productivity, but so do social networks at work! Maybe watching a video of Former President Bill Clinton sleeping, or TTC workers caught dozing makes it alright. Also more...
At the CMA conference on Tuesday, we were privileged to not only attend but to contribute in a highly appropriate way. The conference was about “The Art & Science of Social Business”, so what better way to keep our online communities informed than through live tweet casting. Not only were we able to engage many people who were not able to attend, more...
So our @agiledudes account, and my personal @itshumphrey account have been losing tweets recently, with the former losing about 20 tweets from April, and the latter losing over 700 tweets here and there over the last year. Twitter is completely aware of this issue, as indicated on their support blog. A couple of things indicated on their support more...
YouTube has had explosive success in its ability to tap into the desires of the general population to share and promote themselves online. Not only is it a great way to gather and retain eyes on your brand, but it is a great way to engage and gather insight from your customers. The best part is they give it up for free. Advertising on YouTube has its more...
Determining the migration pattern of your potential customers is an essential part of doing business in our modern world. Chances of moving your demographic toward point of purchase are substantially improved when utilizing location-based social media, such as new colossus in social media, Foursquare. This week Foursquare hit 22-million check-ins. (they more...
Captive communities reap the obvious rewards. An established community invested in your brand means the perfect target audience at your feet. But there may be other reasons of note for investing in a captive community that you might never even have considered. Imagine havoc strikes! Your brand undergoes a crisis of some sorts. Your first line of defense more...
There seems to be a hesitation by some large companies when it comes to integrating themselves in the social media realm. The general reasons we seem to hear are: They feel it’s a dangerous space, where they hold little control over what is said They have an unclear understanding of the practical uses They have trouble finding traditional ROI Here more...
