Four years ago, valuable research came to light that indicated a few voids in the approach to social media. Forrester identified a lack of investment, staffing and action. However, in a report released last May, the company stated that the investment chasm has been substantially improved but the other two categories are still lagging well behind. The more...
On the company blog, Foursquare is described as “a little bit of everything—a friend-finder, a local city guide, an interactive mobile game.” In actuality, the social media platform that maps your’s and your friends’ locations is exactly as described. Though Foursquare has its naysayers, don’t underestimate the new kid on the block. The more...
If you hired your employees for their brains (which we’re assuming you did) then it only makes sense to harness the best and brightest minds in your community. And nothing promotes the faster transfer of brain power than internal social media. Even spies are willing to trade secrets on a social networking platform! The American Department of National more...
Two days ago, the San Francisco-based company, Flowtown, released a list of the top 50 most “social” organizations. Walt Disney, EA, and Raytheon all scored in the top ten. Here’s why: Walt Disney: Let’s begin with the fact that Facebook’s number two, Chief Operating Officer Sheryl Sandberg, was nominated for Walt Disney’s board of directors—an more...
Don’t view social media marketing as a fad—quickly created, expanded and abandoned. Invest your time and energy and you’ll see results. People trust people not advertisements. Keeping that in mind, here are some helpful hints for engaging your brand’s consumers: Comcast successfully utilizes Twitter to respond to customers and encourage e-mails more...
Acquiring statistics on consumer confidence might just get easier, thanks to Twitter. On May 11, Carnegie Mellon released some surprising data, which indicated that evaluating public sentiment on Twitter yields very similar results to official polling. Researchers compared political and consumer confidence polls from organizations like the Index of more...
Consumers are demanding more satisfying interactions than ever before from their product suppliers. They no longer settle for the two-dimensional approach to purchasing—heading to the mall and picking up a book, the latest gadget, new clothes. No. Instead these media fiends consult discussion boards, Facebook, Twitter and search out any other kind more...
It’s been about 2 years since I have had a home phone, and leaving the house without my cell phone never enters my mind. As a matter of fact, it tends to leave me feeling ‘naked’. I know I’m not alone in this either, most people are attached to their phones in this way – it keeps us connected and gives us a feeling of security. This connectedness more...
